We’ve just launched a new feature that will help you optimize your monetization — ad tags!
Tags will let you monitor the performance of our ads across different dimensions. You can use them to:
- See where users monetize
- See which users monetize
- Experiment with different ad placement locations
- Easily reduce or increase ads based on user feedback
You’ll be able to compare tag stats through our ad revenue dashboard by selecting to sort your stats by tag:
Ads at any tagged location can be switched on and off from the dashboard, adding fine-grained control over the advertising experience you’re providing. If you find that ads being shown at the start of your game are bothering users and underperforming, you’ll be able to flick them off with the touch of a button — no game update necessary. Or, if you find a spot that converts really well, you can focus your attention on that area to boost monetization and user experience.
Don’t exercise moderation in your usage of tags — tags you create in your code automatically get added to our dashboard with no extra setup necessary.
There are several use cases for which you may find tags valuable:
One example is using tags as a way to separate out the performance of your ads in different locations in your game.
By naming the tag “level-5” in the ad you show to players after Level 5 in your game, you can see how well that ad location performs against the “level-1” tag you show after Level 1.
However, tags are not unique to a particular location. Another example is to use tags to see how different segments of players are performing, say between paying and non-paying players.
In that case, you would use the same tag to fetch and show ads for a player across the game, as shown below:
// CurrentPlayer.adTag = “paying-player”
You would then be able to break down how paying users monetize through ads relative to your other users through the tagging system.
The tagging system is pretty flexible, so feel free to be creative! We’re excited to see what interesting use cases you can come up with.
For more information and to download the Heyzap SDK, check out developers.heyzap.com/docs.